The most important decisions are made early in a project – including those that determine a building’s environmental footprint. Early-stage analysis and focus are therefore critical for making choices that truly shape a project’s total emissions. But how can we best use carbon calculations to guide more sustainable decisions right from the start?

In this webinar, we explore how carbon calculations can serve as both a strategic and practical decision-making tool. We move beyond numbers on a page to show how they can help visualize, compare, and most importantly, steer projects toward lower emissions.

This webinar is designed to equip project managers, developers, architects, and consultants with practical insights on how to integrate carbon calculations into everyday project work. The goal is to support decisions that not only meet requirements, but actively move the industry toward a more sustainable future.


About the speakers
Anja Beate Andersen, Head of Sustainability at JM Norge.
Anja has a deep understanding of how major real estate developers strategically approach sustainability. She will share practical experiences on how carbon calculations support ambitious climate targets and innovation in projects.

Lise Kiely, Multiconsult.
Lise brings extensive experience in guiding clients in the construction sector. She will share how to set concrete climate goals in early-stage projects, and how calculations can be used to track progress and avoid emission pitfalls.

Øyvind Arntsen, Director of Planning and Project Development at Mustad Eiendom
Øyvind has been a key driver behind Mustad Eiendom’s award-winning projects, including FÅD in Lilleakerbyen. He will share insights on how carbon analysis in the planning phase has helped them transform and reuse existing buildings – and how this has contributed to their success.

About Reduzer
Reduzer’s mission is to simplify sustainability work in the construction industry. We help project teams use carbon calculations effectively to guide decisions and reduce emissions throughout all stages of a building project. By combining expertise with user-friendly technology, we turn calculations into an active tool for better choices.